Social Media metrics you need to watch in 2021!
Whenever you start tracking a metric on Social Media, ask yourself if it helps you take action and make smart decisions. If not, ditch it!
6 steps to improve Your SMO
Before looking at the 6 steps to improve your Social media optimization (SMO), let’s take a step back and highlight something that every business should know.
Why fake followers on Social media don’t help your business?
It is sad but true: In any given time and any given industry, there are always people who try to fool other people by not playing with the rules and faking numbers, KPIs, and metrics. Read More
What is so special with IGTV?
IGTV or « Instagram TV » is a new Instagram service. It was launched in June 2018. IGTV simply allows users to view and share videos in a vertical mobile-friendly format. Read More
Top 5 Social Media Trends in 2019!
What will be the most important Social Media trends in 2019 for brands and businesses? We crafted for you the top 5 of what we think will shape Social Media in 2019.
Why you should NOT focus on Social Media Vanity Metrics!
Data, Data, Data!
More data is always a good thing, right? More data means more information and more accurate decisions, hopefully. More data means, also, we’ll be able to build our business faster and more efficiently.
Actionable Metrics vs Vanity Metrics: why it matters?
Which metrics should you get excited about, and which should be consigned to the forgotten regions?
Google+ is shutting down on April. This is what you should do!
“On April 2nd, your Google+ account and any Google+ pages you created will be shut down, and we will begin deleting content from consumer Google+ accounts. “This is what was said by Google regarding Google+!