User experience Refers to how your visitors will perceive your website. If this feeling is positive, they will come back. If it is not, you already know the answer!!
UX vs SEO
Nowadays, SEO best practices include high consideration for the user experience (UX). In the old days, SEO was quite simple: all you needed was good HTML tags, some image SEO, great content with the right keywords, some backlinks… There you go!
Today, the search engines, especially Google, literally take hundreds of factors into account when determining which pages rank high in search engine results pages and user experience is among the most critical factors:
- How easy for users is your website to navigate?
- Is your website secure? Is it fast enough? What about mobile-friendliness?
- Do you have quality content that makes visitors want to stay and engage?
- Think of the partnership of Search Engine Optimization and User Experience:
- Both share the same goal of giving users the best experience possible.
- The UX aims to convert visitors into customers through a positive experience on the website or via a product.
What is the impact of UX on your SEO?
If you look at both user experience and Search Engine Optimization, you will see that they are very similar in their goals:
To make it easier for users to find what they want and be satisfied with what they see on your website. Today, we have many indications that Google cares about UX, like time on, bounce rate, and much more.
You can see how SEO and UX work together in creating a successful website experience for both the search engines and your human visitors.
UX and SEO have a common goal and share the same core value, namely the “Think User” or “User First Mindset “.
The combination of these two techniques makes it possible to obtain hierarchical content and cut it out in blocks of thematic texts for fast reading.
Both of these methods also aim to shorten the loading time of a site.
SEO + UX = SUCCESS!
UX can help your website to be more:
- Accessible: a more easily accessible website is easier to index
- Useful: the UX takes into account the expectations while the SEO works on the intentions of research
- Usable: UX provides a functional site encouraging visitors to return to the site
- Findable: UX attracts site traffic in addition to SEO traffic on-page
- Credible: UX offers more credibility, which helps to gain authority
- Desirable: While SEO measures results, UX complements by measuring actions
- Viable: the UX needs to fill visitors’ queries to gain SEO.
The more your site is thoughtful of your audience and attractive, the more you will gain traffic and loyalty.
It is not a waste of time or luxury to take care of your UX on your website!
The Future of User Experience and Search Engine Optimization
As Google becomes better at mimicking human behavior, user experience is becoming more relevant in its search engine ranking.
Its importance is only going to increase as we move into the future of search marketing.
SEO is the process of affecting and increasing website traffic with practices that can improve a website’s rank in a search engine.
UX refers to a person’s behavior and feelings when interacting with your product or services.
To drive traffic to your site, you must plan your digital strategy with UX and SEO in mind!
In which cases User Experience and Search Engine Optimization are not good friends?
While it is advisable to consider SEO and UX in the design phase of a website or its redesign, the two disciplines may not be compatible to create the best user experience possible. These include, for example, sites with clean design highlighting the visual aspect to the detriment of the content. If a large image or video is displayed to promote the user’s immersion within the site, the proposed content poverty is a bad practice for SEO.
If you want to take your Digital Marketing to the next level, we can help with your SEO Marketing Strategy in Los Angeles. Book a FREE consultation and FREE Audit with our SEO specialist in Los Angeles here!