Jewelry & Luxury Watches

The luxury products industry is exceptionally competitive. Depending on your product, the luxury goods industry can sometimes be highly niche. To succeed in this cutthroat industry, your business should stand out from the competition with potential buyers searching for what you have to offer. One of the principal ways to reach qualified prospects is through Search Engine Optimization (SEO). You can’t just rely on any SEO agency to help you. What you need is a team of experts that specialize in marketing your products to the right audience.

WebPower is an agency with vast experience in SEO for jewelers, luxury goods providers, and luxury watch retailers. Some of the largest and most reputed luxury watch and jewelry traders in the US can be found on our client list, and we have a proven track record of success with clients in this industry.

The jewelry and luxury watch industry can also be highly technical. With most of your prospects doing the research online before deciding on purchasing a piece of jewelry or luxury watch, your site must be reliable and authoritative to them.

Investing in SEO is essential to your brand in today’s digital marketing landscape. Your competitors are already realizing SEO’s tremendous potential. Even for established brands and retailers, it is impossible to attain business goals without an effective SEO strategy. 

Here are some additional reasons why you should invest in SEO now:

Use search words with clear intent: Many of your qualified prospects are at the top of the sales funnel. That is, they don’t search for specific brands at first. For instance, rather than “Patek Philippe,” they will search in long-tailed keywords, such as “top-end Swiss luxury watch brand.” 

Qualified prospects do their research before making a purchase: According to McKinsey, 52% of luxury retail shoppers in the U.S. do online research before purchasing an item. With most of your qualified prospects doing the research before deciding on investing in a luxury item, ranking between the first and second page of relevant search queries could mean thousands of dollars in sales gained.

The quality of your website reflects your brand: Building customer trust is crucial in the luxury market. Your customers are more discriminating than the typical shopper. Aside from being seen easily by your prospects, it is critical to ensure that the quality of your website matches the quality of the products you offer.

We have experience in marketing for luxury brands.

Our team is well-versed in the specific challenges that come with marketing luxury brands. We deliver positive, measurable results to our clients. With years of combined experience, we know what it takes to deliver success. 

We have a highly experienced and compelling content creation department.

We speak the language of your audience.  Your message will be tailored specifically to make an immediate and lasting impression on potential buyers. This is what makes us so successful with luxury goods clients. 

We run effective local and national SEO across all niches, especially for luxury brands.

With most of your qualified prospects looking for your products on mobile, it is crucial to catch their attention and convince them to take the next step. That next step could be a sale. 

We implement a highly-personalized proprietary SEO strategy for your brand.

Unlike regular retail items, looking for your unique selling points is essential. Being a luxury brand means being exceptional, and we are proud of our highly personalized approach to making your brand more engaging to the right audience.

As premium retailers, we recognize your products’ tremendous value. Unlike most agencies, we don’t use a generic approach to helping you market your products. We developed our own system over the years that has proven to be effective for our luxury goods clients and optimize it for your company: The LJA System (Luxury Jewelry Acquisition System).

As your business and products are exceptional, here are the five ways that the LJA System will place your business and products in front of your qualified prospects:

Luxury brands’ SEO strategy is more than just cold numbers.

Traditional marketing skills are crucial in marketing for luxury brands. We cater to a discriminating market that values the quality of your website as much as the quality of the products you sell. Unlike selling typical retail items, your branding needs to be strong at all stages of the sales funnel process.

We align search intent and content strategy to convince your prospect to make a purchase.

Knowing your audience is key to any SEO strategy. However, you need elite-level knowledge from your content team to ensure that your discriminating audience can feel your content, message, and authority. Once you build trust, you can be assured of high returns.

From building high-authority backlinks, publishing engaging articles, and engineering your web pages, we know what it takes to guide your qualified prospects to convince them to do business with you.

We blend your SEO strategy with your PPC campaign.

Though most of your clients will purchase in person, your online sale is still a potential revenue earner for you. Aside from being a revenue source, it is an additional avenue for your business to reach qualified potential clients and build recognition for your brand.

We will perform well and provide measurable results.

Tracking is key to judging how well your competitiveness improves. We provide our clients with 24/7 full and real-time access to all relevant KPIs such as:

• Inbound calls
• Keyword ranking
• User bounce rate
• Site authority score
• And much more!

In a highly-competitive market: Focus is the key to success.

Optimizing pillar-type pages and products in the luxury goods industry is the key to success. Discriminating prospects make it challenging to manage how your marketing efforts should be allocated. With a highly experienced team behind you, you can be sure your SEO strategy will hit the right spot, which could mean thousands of dollars more in revenue.