SEO Marketing for the Construction Industry

Marketing in the construction industry has its unique challenges. Most local construction companies resort to traditional brick-and-mortar marketing methods operating at narrow margins. Some forms of traditional marketing can be cost-prohibitive for independent local businesses because they have to compete with the ad dollars of major national companies.  However, relying solely on word of mouth and referrals is not an effective long-term plan for growth.  Luckily, WebPower has effective marketing solutions that provide an excellent return on your investment.

The internet presents an exceptional opportunity for traditional construction and construction supply companies like lumber yards to gain traction for their brand. Even century-old businesses, such as those we have helped achieve success, must adapt to a constantly evolving business landscape. Note that the majority of qualified prospects use search engines when looking for services.  For construction companies, therefore, having the appropriate SEO strategy is essential and indispensable.

Use search words with clear intent.
Here, local businesses, such as local construction companies, roofing companies, flooring, and lumber yards, can get substantial leverage against more well-known and established competition. By focusing on their unique selling points and knowing what their market thirsts for, they can design their SEO strategy by aiming to rank keywords with high intent.

Qualified prospects do their research before deciding to do business with you. 

For high-value items such as a construction project or construction materials, your qualified prospects take their time doing their research before choosing which business to work with. Relevant, authoritative, and engaging content guides your target market to choose your company over the competition.

Having a professional-looking website builds trust.

Your prospects will invest a substantial amount of money in your services. Building trust begins by having a website that looks professional. Placing relevant content, such as reviews and your company story front and center will help convince your prospects that they can count on you to deliver the services they demand.

We have the experience you need.

Our team members have the relevant knowledge and experience to succeed in marketing for construction companies. They know the competition, the market, and what it takes to make your brand stand out.

We have a highly experienced and compelling content creation department.

WebPower has a content department that knows how to speak your market’s language. We have a highly-technical staff with an established track record of success convincing your prospects to do business with companies like yours.

We run effective local and national SEO.

Whether you are a small business or an enterprise aiming for national prominence, a highly-effective SEO strategy is crucial to standing out from your competition. For many traditional small businesses that serve the construction sector, having an SEO strategy will be a game-changer for their businesses.

We implement a highly-personalized proprietary SEO strategy for construction companies.

Each construction company is unique. We believe each SEO strategy should be tailor-made for companies like yours. In a highly-competitive environment, that is the only way to stand out from your competition.

Our CLG System

CLG stands for Construction Lead Generation System. It’s a combination of tools and ideas that we know work based on our long experience in the SEO industry.

How the CLG System Can Help:

Our SEO strategy considers user experience and the technical aspects of SEO.

Capitalizing on the strengths of traditional marketing, combined with leveraging technology in marketing campaigns, is crucial for construction companies to stand out from the competition. Many businesses that focus on either one on its own will not be able to get a reasonable yield from their marketing campaigns.

We develop backlinks and citations.

Building backlinks is similar to strengthening professional relationships. The higher your website’s authority of backlinks, the more authoritative and credible it becomes. Having citations and being registered in relevant business directories are also crucial in helping your website rank and gain qualified organic traffic.

We align search intent and content strategy.

We provide value for your site visitors as we help guide them to take the next step toward doing business with you. Our content strategy works in many ways:

• Having the keywords help with rankings for high-intent search queries
• Your content, especially your articles, is one way to boost the value of the time your site visitors stay on your site
• Interlinking content within your site helps with technical SEO and thereby helps your ranking

We blend all your digital marketing campaigns.

As a bare minimum for construction-related companies, digital campaigns should include:

• A Google Business Profile (Formerly known as a Google My Business Page),
• Social Media Page,
• A professional website

Having an optimized digital campaign means syncing all these platforms into a coordinated and consistent system that compliments each other. If feasible, your business may require a PPC campaign.

We will perform well with measurable results.

Tracking is key to judging how well your competitiveness improves. We provide our clients with curated reports with all relevant KPIs, such as:

• Inbound calls
• Keyword ranking
• User bounce rate
• Site authority score
• And much more!