Marketing in the construction industry has its unique challenges. Most local construction companies resort to traditional brick-and-mortar marketing methods operating at narrow margins. Some forms of traditional marketing can be cost-prohibitive for independent local businesses because they have to compete with the ad dollars of major national companies. However, relying solely on word of mouth and referrals is not an effective long-term plan for growth. Luckily, WebPower has effective marketing solutions that provide an excellent return on your investment.