Digital Marketing Frequently Asked Questions

The first issue in any activity is to find out how to acquire prospects and the first tool of conversion is to be present as the 1st result in the 1st result page of a search engine like Google, Bing …, A good SEO makes you gain traffic, clients and GROW!

Our collaboration will be punctuated by meetings and conf calls, at the start we often meet to set objectives, context and deliverables.Then you will be followed by a your personal account manager in our agency who will ensure the quality and timeliness of the deliverables and who will always be listening to you. Evaluation interviews will then be held during the project to provide useuful insights and updates.

One of the greatest things about digital marketing is that you can start small! We can start with a small budget and identily and action plan for your brand that will be developped along with your digital marketing budget. Talk to your account manager for guidance!

A marketing agency offers expertise in all areas of communication. In our agency, each team member has specific skills to meet all of your needs , that has the huge advantage of saving you time and money. You will be able to benefit from the agency expertise and advice regarding all your projects, all in one place and regarding all your projects. Even if your have a marketing team in place, working with us can provide your team guidance and training with the latest trends in digital marketing.

We do our best to offer services that fit all kind of budgets. The price of our services corresponds to our added value and our level of expertise. It also corresponds to the amount of time and dedication we always put to achive our clients marketing goals. Paying cheap pennies and not shosing the right marketing partener can some times lead to big losses.

No , you don’t need to be present on all Social Media Plateforms. We help you strategically select the social networks ( Facebook, Instagram, Youtube, LinkedIn, Twitter, Pinterest, …) on which you need to be on according to your brand, structure and stage of growth.

Of course! We work with clients in all over the world. We set frequently conf calls, virtual meeting … as much as needed !

Certainly! Investing in local SEO is indeed worthwhile for various reasons, as it brings several advantages to businesses targeting their local audience. These include:

Increased Visibility Online:

Enhance your business's online presence in local search results, facilitating the discovery of your services by potential customers.

Boost in Foot Traffic:

Feature prominently in local searches, maps, and navigation apps, directing more people to your physical location and increasing in-store visits.

Targeted Audience Engagement:

Attract qualified leads and customers actively seeking products or services in your vicinity, leading to a higher likelihood of converting these leads into customers.

Builds Strong Brand Reputation:

Cultivate trust and credibility within the local community by appearing in search results consistently and showcasing positive customer reviews.

Competitive Advantage:

Differentiate yourself from competitors by optimizing for local search, leveraging positive customer reviews, and creating locally relevant content.

Cost-Effective Marketing:

Enjoy the benefits of a relatively low-cost strategy compared to traditional advertising, providing a more favorable return on investment.

Improved User Experience:

Provide local customers with a seamless and mobile-friendly browsing experience, increasing the chances of converting online interactions into tangible business.

Community Engagement:

Establish connections with local customers and influencers through social media and community events, fostering lasting relationships and brand advocacy.

Enhanced Local Citations:

Ensure accurate, verified, and consistent business information across directories and review sites, which helps build trust with both search engines and users.

Access to Valuable Insights:

Analyze metrics reflecting your local SEO performance data to identify trends, opportunities, and determine pointers for improvement. This will enable you to continuously refine your local SEO strategy.

Certainly! When crafting a local SEO strategy for your specific business, WebPower understands the importance of tailoring the approach to maximize your online presence within your local market. Our expertise lies in designing strategies that increase foot traffic, boost online visibility, and contribute to an enhanced overall brand reputation whether your business is a startup, in the aerospace, roofing, or the jewelry industry, a foreign investor, or more.

Here's how WebPower, through its Online Growth Acceleration Program tailored for specific businesses, can help you develop an effective local SEO strategy:

Define Your Objectives:

Work closely with WebPower to outline your goals for the local SEO strategy. Whether it's increasing foot traffic, enhancing online visibility, or generating more local leads, our experts will guide your efforts to align with your objectives.

Research Local Keywords:

Let WebPower identify relevant and high-traffic keywords specific to your business, products, and services. Our focus will be on location-specific terms that resonate with your target audience during their local searches.

Optimize Your Website for Local Search:

Rely on WebPower to infuse local keywords into your website's content, meta tags, and URLs. WebPower will ensure your site is not only mobile-friendly but also provides a seamless user experience for visitors.

Claim and Optimize Google My Business:

Utilize WebPower's expertise to create or claim your Google My Business profile. We will ensure all information is accurate and up-to-date, incorporating high-quality images and optimizing the listing with relevant categories and local keywords.

Encourage and Manage Customer Reviews:

WebPower will assist in encouraging satisfied customers to leave reviews on your GMB listing and other relevant review platforms. Our team will also handle responses to reviews, showcasing your commitment to customer satisfaction.

Build Local Citations:

Count on WebPower to establish accurate and consistent business listings on local directories, as well as relevant review sites. We will maintain uniformity in your business name, address, and phone number (NAP) across all platforms.

Develop Locally-Focused Content:

Collaborate with WebPower to publish relevant and engaging content on your website and blog, catering specifically to the unique needs and interests of your local audience.

Build Local Links:

Allow WebPower to cultivate relationships with local businesses, organizations, and influencers on your behalf. We will secure valuable backlinks to enhance your website's authority in the eyes of web crawlers.

Leverage Social Media:

WebPower will actively engage with your local community on social media platforms. We'll share locally-relevant content and participate in local events and discussions to strengthen your online presence.

Monitor and Analyze Local SEO Performance:

WebPower's experts will regularly track your local search rankings, website traffic, and key performance indicators. Through our analysis, we'll identify areas for improvement and refine your local SEO strategy, ensuring continuous growth for your business.

Certainly! Here's a comprehensive guide on managing your business profile on Google:

Managing Your Business Profile on Google: A Step-by-Step Guide

Update Your Business Information:

Adjust business details, hours, or add a website directly on your Business Profile. Learn how to edit your business information.

Enhance Visibility with Photos and Updates:

Stand out by adding photos or updates. Discover how to manage your photos and videos on your Business Profile.

Engage with Customers Through Reviews and Questions:

Respond to reviews and answer customer questions to foster connections. Explore more about reviews and how to manage them.

Key Points to Note:

. The Google My Business mobile app is no longer available. However, you can still manage your Business Profile using the Google Maps app. Learn the process for managing your profile on the Google Maps app.

. Features may vary between Google Maps and Search, as well as across different operating systems.

For Merchant Center support, visit Google Merchant Center Help.

Getting Started on Maps & Search:

. Set the opening date for your business to fewer than 90 days in the future to manage a Business Profile directly. If it's more than 90 days, use Business Profile Manager.

. Create and edit a Business Profile if you own or manage a business. Learn how to claim your Business Profile.

Verification allows you to make changes on Google Maps and Search. Find out how to verify your business.

Useful Tips:

. Enhance your local ranking by creating posts and responding to reviews when users search for your business.

. View how others see your profile by browsing privately in Google Chrome or Maps.

. Google uses various sources for updates, including user reports and licensed content. Learn how to manage Google updates.

Managing Your Business Profile on Google Search & Maps:

. Find your Business Profile and manage it directly on Google. Learn how to locate your profile.

. With Google Search, choose options like Edit profile, Add photo, Read reviews, Messages, and more to manage your business.

. On Google Maps, tap Business to start managing your Business Profile.

Transition from Google My Business to Google Maps App:

. There are no changes to how customers find and interact with your Business Profile.

. Access your Business Profile data through the Google Maps mobile app and Google Search.

. Download the Google Maps app and sign in with the same Google Account you use for your Business Profile.

. Access your Business Profile by tapping Business at the bottom right in the Google Maps app.

Change Access or Stop Managing Your Business Profile:

. Modify access or transfer management permissions. Learn how to update access to your profile.

. Remove an open or closed business from your Google Account. If the business is closed, mark it as permanently closed before removal.

To simplify the process, you can book a call so we can start setting up and managing an effective Google Business Profile to make your business more visible in local searches.

At WebPower USA, we understand the specific needs of small businesses. WebPower is committed to providing affordable Online growth packages tailored to your budget. Our goal is to empower small businesses with effective digital strategies that enhance online visibility and drive growth. Get in touch with our team to discuss your specific requirements, and we'll be happy to customize an affordable SEO package that aligns with your business goals. With WebPower USA, you can expect quality SEO services that deliver results without breaking the bank.

A backlink building service is an SEO strategy aimed at acquiring valuable inbound links from authoritative domains to enhance a website's credibility and search engine ranking. Backlinks, being a significant ranking factor, serve as a signal to search engines about the trustworthiness and authority of a website, ultimately contributing to improved search engine performance.

WebPower recognizes the significance of backlink building in SEO strategies. Our specialized backlink building services involve link builders who identify relevant sites aligned with your target audience. Through strategic outreach, guest posting, and broken link building, we establish relationships with site editors to secure links on pages that direct back to your website. If you're seeking a comprehensive approach to enhance your online presence through effective link building, WebPower has the expertise to tailor these strategies to your specific business needs.

Yes, Yelp can be an asset for businesses catering to a local market. Business can benefit from Yelp advertising because of increased visibility, especially for a targeted audience searching for specific businesses in a local area. Moreover, properly managing reviews on Yelp can significantly benefit businesses because many people use this platform to scan reviews before deciding on a company to fit their needs.

SEO is more cost-effective than Google ads in the long run. Moreover, since SEO focuses on attracting organic clicks, each click isn't paid, resulting in higher-quality leads. Google ads, on the other hand, have higher immediate costs because businesses need to pay for each click.

Yes! Local SEO benefits small and medium enterprises that target customers in specific areas. Moreover, local SEO attracts high-quality leads more efficiently in the longer term with lower incremental costs. Local SEO also helps companies stay visible in Google map searches, one of the leading platforms potential site visitors use when looking for local businesses.

Some key factors in an effective local SEO campaign are:

. On-page optimization, such as including local-focused keywords for title tags, website content, blog posts, alt text on images, meta descriptions, and URLs

. Focusing on local signals, such as getting more reviews, links to other local businesses and directories, and citations

. Updated and consistent business name, address, and phone number (NAP) across all directories, like GMB, Bing Local, Apple Maps, and review platforms, such as Yelp

. Optimizing website on mobile devices

. Studying and tracking competitors

These are several things that happen to your site when you stop relying on SEO:

. Expect your organic traffic to decrease because your site will lose ranking on relevant search engines.

. Your business will be less competitive in a market where your competitors are SEO-focused.

. Because Google constantly changes its algorithm, keeping your business visible will be challenging without SEO.

. Google values websites that have regular updates to benefit their users.

. You risk bad links going unnoticed, which might get your site penalized and ranked lower.