Digital Marketing Glossary
Advertising Space
Advertising space is the area of a website or Web page dedicated to online advertisements.
Adwords (Google Ads)
Adwords is a Google owned advertising platform that is used by Businesses and brands to place ads on Google SERPs ( Google search result pages) , on Youtube, and on Google ad network sites.
Adresse IP
The Internet Protocol (IP) is the method or protocol by which data is sent from one computer to another on the Internet.
Augmented reality
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
ALT attribute
The ALT attribute is the replacement text that provides a description of the image or visual if it does not appear on the screen.
Analitycs
A brand ambassador is a champion of a company’s products and services, though this person often isn’t a company employee. He often promotes a company’s brand or services on social media sites such as Facebook and Twitter, on community sites such as a blog or through other online channels.
ASO
ASO (App Store Optimization) includes the process of ranking highly in an app store’s search results and top charts rankings.
Audience Display
The Audience display is the number of people who have been exposed to an ad creative.
B to B
B to B or B2B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer
B to C
B2C refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services.
Backlink
A backlink happens when one website links to another website using html href code. Backlinks are very important dor SEO and used by Google in their SEO ranking algorithms. The idea is that if “website A” has incoming backlinks from other important and trusted websites (websites X, Y, and Z), the links are the equivalent of votes for website A to be trustworthy.That way website A gains some authority from B, C, and D through the links.
Bad Buzz
The bad buzz is a negative word-of-mouth phenomenon that produces poor communication amplified by Internet users on social networks
Benchmarking
Benchmarking is comparing ones business processes and performance metrics to industry bests and best practices from other companies.
Big data
Big data is a term that describes the large volume of data that inundates a business on a day-to-day basis.
Brand Content
Brand Content is the strategy that includes all types of editorial, written, visual or audio-visual content created by a brand to connect with consumers,
Blog
Blog is a website, similar to an online journal, that includes chronological entries made by individuals.
Bounce rate
A “bounce rate” occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site.
Brand Ambassador
A brand ambassador is a champion of a company’s products and services, though this person often isn’t a company employee. He often promotes a company’s brand or services on social media sites such as Facebook and Twitter, on community sites such as a blog or through other online channels.
Banner
The Banner is an advertisement graphic that runs usually across the top of a World Wide Web page
Call to action
A call to action, is an image, a line of text or a combination of the two that is aimed at encouraging readers, listeners or viewers to take the next step.
Campaign
A campaign is a set of marketing actions implemented during the same period to promote the same product or service.
Chatbot
Chatbot is a computer program designed to simulate conversation with human users, especially over the Internet.
Click
Clicking is the action of clicking on an advertising banner or hypertext link on the Internet.
CMS
A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content.
Cookie
A cookie is a small amount of data generated by a website and saved by your web browser. Its purpose is to remember information about you, similar to a preference file created by a software application.
Community Management
“Community management” is often used interchangeably with “social media management”Community Mangement is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.
CRM
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.
Competitiveness
Competitiveness involves monitoring and analysing the actions of competitors to identify opportunities for improvement and avoid threats.
Density
Density is a term used in SEO to express a percentage that corresponds to the number of display of a word in a web page or in a text. The term “density index” is often used.
Display
A Display is a banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform
E-Commerce
Commercial transactions conducted electronically on the Internet.
E-Marketing
E-marketing is the marketing of products or services over the Internet as well as other digital channels, such as e-mail and wireless media.
E-Reputation
The E-Reputation is the reputation of a website, a company, a brand on the web. It refers to customer’s point of view about the company. … They have to publish on forums, blogs, social networks, official websites… to keep a good reputation and to attract customers.
Facebook Ads
Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions. … Theads are delivered all across Facebook, and some formats are eligible to show in theFacebook News feed.
FAQ
FAQ is a list of questions, especially on the internet, that peopleoften ask about a particular product or service, and the answers to thequestions,
Frame
A frame is a part of a web page or browser window which displays content independent of its container, with the ability to load content independently.
FTP
It is a way to share files over the net. It’s like networking computers, that aren’t on your network.
Geolocation
Geolocation definition: technology that shows the place where you are when using the internet or a mobile phone.
GIF
Refers to a short, animated picture without sound.
Ggraphic charter
A graphic charter is the ‘ten commandants’ of your visual identity, explaining how and under which conditions your logo and visual elements can be used. It contains all the rules described in detail below and explains the creative choices behind them.
Google Ads (Adwords )
Is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
HTM Tags
HTML tags are Symbols that help shape and structure content. HTML tags are specifically used by search engines as one of the SEO parameters
HTML
HTLM is the standard markup language for creating web pages and web applications.
Ip
The Internet Protocol (IP) is the method or protocol by which data is sent from one computer to another on the Internet.
Impressions
Impressions are the number of times your content is displayed, no matter if it was clicked or not.
KPI
KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use key performance indicators at multiple levels to evaluate their success at reaching targets.
Lead
Lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising or publicity.
Lead Generation
Lead generation is the initiation of consumer interest or enquiry into products or services of a business.
Market place
The Market Place refers to the activity of buying and selling products.
Meta Description
Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page
Netlinking
Netlinking or Link building is a strategy that allows to obtain or increase Backlinks for it’s site to improve the visibility of it’s site on the search engines.
Newsletter
A newsletter is a printed report containing news (information) of the activities of a business (legal name; subscription business model) or oganization (institutions, societies, associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested in.
Page
Multimedia document consisting of files issued by one or more servers, and presented in the user browser window.
Push Mobile
A push mobile is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them.
Quality Score
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions
Reporting campaign
Reporting campaign teaches you what metrics you should report on and use to optimize your email campaigns.
Rich media
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content
Retargeting
Retargeting, also known as remarketing is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
Search Engine
A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
SEO
SEO (search engine optimization) is the process of making changes to your website design and content in order to help it appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the organic, or un-paid, search engine results.
SEO Audit
SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results.
SiteMap
A site map is a model of a website’s content designed to help both users and search engines navigate the site.
Source Code
A Source Code is a text listing of commands to be compiled or assembled into an executable computer program.
Social Media
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media is about conversations, community, connecting with the audience and building relationships.
Sponsored Links
Are advertisements related to your recent product search query or content on the page and are always clearly labeled
Targeting
Targeting is the end consumer to which the company wants to sell its end products too.
Teasing
Teasing is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event.
Title tag
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages, as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
UGC
UGC is user generated content or also known as user created content. It is the term used in digital marketing to describe any type of content ( videos, photos, any text form posts, digital images, audio files …) and other forms of content that was created by customers or users that is made publicaly available to others consumers
Web
The Web is the common name for the World Wide Web, a subset of the Internet consisting of the pages that can be accessed by a Web browser.
Web graphics
Web graphics are visual representations used on a Web site to enhance or enable the representation of an idea or feeling, in order to reach the Web site user.
Website ergonomics
Website ergonomics can be defined by a website’s its ability to effectively respond to the needs of users and provide them with comfort when browsing.
404 Error
This is the error message that appears on your browser when a visitor tries to go to a web page that does not exist or does not exist any more . Having some of those on your website is a bad news for your SEO et should be treated ASAP.
We take your small business's local SEO, branding, and Digital Marketing ROI seriously.Whether you are in Los Angeles, CA, or somewhere else, we will carefully audit your digital presence and let you know if we can help.
Book your strategy call here!