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    Taking Artefact Design & Salvage
    digital presence to higher levels!

Company Overview

Artefact Design & Salvage, founded by David Allen, provides creative and innovative home and interior decorating solutions through locally-crafted furniture, accent pieces, home decor, and rare salvaged items sourced worldwide. They also have a featured product line, the Curator Series, is a set of products that creatively display home decor in innovative and profound ways.

In addition to customers who visit their store in Sonoma, CA, Artefact Design & Salvage caters to a niche market of clients interested in high-end interior decoration for their luxurious homes and businesses.

Artefact-simulation-website

The challenge

The client came to WebPower for help with his digital presence. Although Dave is a well-known and sought-after artist, his digital presence didn’t reflect that. The company has two websites with valuable content but none of them provided a complete understanding of what the company has to offer while showcasing the artist’s work.

  • Both existing websites were not properly organized and are difficult to navigate.
  • Both websites had low traffic volume and do not generate sales through local traffic.
  • The Curator Series product line was not being properly promoted.
Challenge-SEO-Optimisation

What We Did

  • Implemented proprietary SEO strategies designed specifically for the unique branding of Artefact Design & Salvage.
  • Merged both websites into the older site and streamlined the website to make it easily-navigable.
  • Implemented off-page SEO strategies and connect their social media campaigns to help drive traffic to their website

Results

After a few weeks we noticed the following:

  1. An increase in total organic keyword count of 71.5%.
  2. With the increase in qualified organic traffic and decrease in bounce rates, revenue coming from organic traffic is created from 0% in September 2021, to 56% of total online revenue by June 2022.
  3. Since their products are unique, we optimized the image SEO for their products to appear in organic searches, thereby helping their sales:

Image SEO Results:

artefact-case-study

Revamped the website. Gathered and structured available content.

artefact-design

Organic Search Proportion Results:

artefact

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