Artefact Design & Salvage, founded by David Allen, provides creative and innovative home and interior decorating solutions through locally-crafted furniture, accent pieces, home decor, and rare salvaged items sourced worldwide. They also have a featured product line, the Curator Series, is a set of products that creatively display home decor in innovative and profound ways.

In addition to customers who visit their store in Sonoma, CA, Artefact Design & Salvage caters to a niche market of clients interested in high-end interior decoration for their luxurious homes and businesses.

The client came to WebPower for help with his digital presence. Although Dave is a well-known and sought-after artist, his digital presence didn’t reflect that. The company has two websites with valuable content but none of them provided a complete understanding of what the company has to offer while showcasing the artist’s work.

• Both existing websites were not properly organized and are difficult to navigate.
• Both websites had low traffic volume and do not generate sales through local traffic.
• The Curator Series product line was not being properly promoted.

• Implemented proprietary SEO strategies designed specifically for the unique branding of Artefact Design & Salvage.
• Merged both websites into the older site and streamlined the website to make it easily-navigable.
• Implemented off-page SEO strategies and connect their social media campaigns to help drive traffic to their website