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Company Overview

Bohnhoff Lumber Co. is a Los Angeles lumber supplier for four generations. Founded in 1910, it is a quintessential American success story.

They are a specialty lumber company that specializes in supplying both domestic and exotic species of hardwoods, rare slabs, tops, various softwoods, and wood products catering to DIY woodworkers, full-scale construction companies, furniture-makers, and more.

They came to WebPower looking for help with their website and social media campaigns, we are so happy they did. Working with the Bohnhoffs is just a delight.

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The challenge

  • The company website did not showcase the company history, their amazing success, and their involvement in the community.
  • Despite their extensive expertise, Bohnhoff Lumber Co. had limited visibility in cities outside its immediate vicinity.
  • It needed more local visibility on Search Engines to sustain the company’s growth goals.

What We Did

We leveraged the company website to gain more traction in surrounding cities through a more engaging local SEO campaign. We also implemented a content strategy plan focused on gaining visibility outside its immediate vicinity, to the larger service area where it gets most of its business.

  • Optimized the website for local SEO.
  • Created content to gain traction in the surrounding areas of Los Angeles.
  • Focused on aggressive social media and other off-site marketing strategies to drive more traffic to the site.
  • Implemented proprietary SEO strategies designed specifically for their unique business model.
  • Designed a content strategy focused on making its business appeal to its target market in Los Angeles.
Challenge-SEO-Optimisation

The Running Results for the First Three Months

  1. Increase in organic traffic by 120%.
  2. An increase in total organic keyword count of 168%.
  3. First Page Top 3 Positions for Local Search Queries:
Bohnhoff Lumber

Organic Keyword Count Improvement

October 2021

Bohnhoff Organic Keyword Count Improvement

June 2022

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Organic Search Traffic Comparison

September 2021

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June 2022

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1st Page Search Results Samples: “Lumber Yard Los Angeles”

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1st Page Search Results Samples: “Lumber Yard California”

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1st Page Search Results: “Wood Suppliers in California”

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