Taking Diamond Source

Diamond Source NYC is a New York-based high-end jewelry and luxury watch retailer owned and operated by Igor Matatov. The company has been in operation for decades buying and reselling one of the widest inventories of loose diamonds, diamond jewelry, and rare luxury watches.

The company is known for its customer service, as well as its wide selection of diamonds at fair prices for engagement rings and custom-made jewelry. They have in-house jewelers and appraisers that provide reasonable prices for jewelry. They are also known for having an inventory of rare and highly sought-after luxury watches from Patek Philippe, Rolex, Audemars Piguet, Richard Mille, and many more.

• Diamond Source wanted to increase traffic to their site
• The client also wanted to position well for highly competitive product keywords
• Most importantly, the client wants to compete toe-to-toe with one of the most established online luxury watch retailers in New York

Modify and optimize the content and SEO strategy for Diamond Source by:

• Studying what is working well for Diamond Source and which keywords and web pages will need to rank higher
• Implementing technical SEO using our proprietary methods
• Implementing off-site SEO strategies through optimizing local SEO and Google Ads to help bring more organic traffic to their site
• Implementing an aggressive content marketing campaign and link-building strategy to build a stronger reputation for their site