French Girl Case Study

Company Overview

French Girl is a Washington-based manufacturer of cruelty-free and vegan beauty products made from 100% natural ingredients. With a passion for plants and botanicals, the founder has crafted formulas and original recipes with great care and attention, producing high-quality and sustainable beauty products for over twenty years.
French Girl manufactures a vast array of natural beauty care products which they distribute in both over-the-counter, and online retail in US and in Europe.

The challenge

The company came to WebPower for help with their brand awareness. However, we pointed out that the best way to increase traction to their target market is by performing better in search engine results through the relevant keywords that buyers are looking for.

They needed to optimize specific pages with more relevant keywords that represent the particular products that their audience is searching for.
The need to combine website structure with strategic keyword placements to ensure that the website satisfies both Google algorithms and has an improved user experience.

What We Did

Provided on-page SEO by improving content through titles and keyword placements throughout the site.
Provided blogs/blog outlines that have detailed instructions on how to insert relevant buyer keywords.
Implemented proprietary SEO strategies designed specifically for the exceptional branding of French Girl.

Results

Improved relevant content led to a 36.68% decrease in bounce rate from their website.
Qualified traffic came in the form of an increase of 6% of new users and an increase of 36% conversion rate.
More qualified organic traffic now contributes 50.82% of total online revenue.

Increase in new user traffic and conversion rates (2022):

1st Page Search Results Samples:

“Rose Lip Polish”

“Lait de Rose” (for European market)

“Le Lip Tint”