Whenever you start tracking a metric on Social Media, ask yourself if it helps you take action and make smart decisions. If not, ditch it!
Thousands of web page views and Social Media likes may make you feel good, but they can be a mirage, a distraction that gives you a false sense of accomplishment. By focusing on actionable metrics and higher-quality leads, you can convert inflated vanity numbers into viable actionable metrics that speak to your company.
What are Actionable metrics?
Actionable metrics are numbers that help you answer the questions about the future of your business. These metrics tell you something about potential client behavior. They have a close relationship with your marketing and sales funnels. Essentially, actionable or operational metrics motivate actions that lead to measurable results in growth and profits.
We gathered for you some examples of what we consider as actionable metrics:
These numbers show you how people are interacting with your content. We selected Three engagement metrics that you should watch.
The number of engagement actions combined (likes, shares, comments) a post receives relative to your total number of followers.
Is the ratio of shares earned per post to the number of overall fans.
Is the number of people who shared your post relative to the number of unique views ( impressions)
These numbers demonstrate the effectiveness of your social engagement.
Is the number of visitors who, after clicking on a link in your post, take action on a page (subscribe to your newsletter; download a gated content asset; call your phone number, reserve) against that page’s total visitors.
Click-Through Rate (CTR):
This is how often people click on the call-to-action link in your post.
The ratio of conversations engaged with customers inbox on your Social Media presence, whether it is a Facebook page, a Twitter account…
These numbers reflect how your active customers think and feel about your brand.
are any customer reviews, comments, or content generated by users talking about a brand.
Customer Satisfaction (CSat) Score:
This metric measures how happy people are with your product or service.
Other precious actionable metrics that we love at WebPower can be customized metrics that speak to your particular business, like the number of appointments, the number of phone calls from clients coming from your Social Media, the number of requested demos …
It is essential that you see actionable results with your Social Media marketing strategy. This is why we always focus on important Social Media metrics when creating a strategy for our clients, and we know when to use which metrics for what purpose.
If you need help with your Social Media Marketing Strategy, book a FREE consultation and FREE Audit with a Digital Marketing specialist in Los Angeles here!