Flooring will be a $200 billion business worldwide in 2023. With a growth rate of 5.4% for the next half-decade, the flooring industry is a promising investment sector, especially in the U.S. regional market. Given these promising numbers, flooring companies will also encounter several challenges. A survey published by Fortune Business Insights mentioned the volatility in raw material prices, competition from sustainable alternatives, and shifting consumer preferences as the most significant challenges confronting flooring companies.
With all these challenges, it is vital for flooring companies to find a way to stand out amongst their competitors. Fortunately, despite these challenges, getting a steady stream of incoming business that can fuel growth for flooring companies is still very much possible. The undeniable keys to catching customers’ attention are building trust and authority.
Why Are Trust and Authority the Keys To Fueling Growth for Flooring Companies?
We discussed generating leads in an earlier article about the flooring industry. Among the items covered were local SEO, getting positive reviews, industry partnerships, and providing content based solidly on building trust and authority among potential customers. This methodology is supported by established companies with a deep understanding of the industry’s marketing dynamics. Building trust and authority is a paramount priority among companies that have seen long-term success. As for specifics, the following items are what companies need to build trust and authority in this particular business:
Part 1: Traditional Approach
These elements are the primary elements companies should consider if they plan to start a business in the flooring industry:
Consistent Quality:
Flooring companies should consistently deliver high-quality work, ensuring durability and aesthetic appeal. An example of achieving consistent quality is investing in ongoing training for its employees to keep them updated on the latest flooring techniques and technologies. Moreover, each employee should always practice quality control in each aspect of their work.
Cleanliness and Organization:
Flooring companies should always maintain a clean and organized work environment, respecting their customers’ property. One way they can do this is to keep workspaces organized and clean throughout the duration of the project, minimizing disruption to their customers’ daily routines.
Transparency:
Communicating openly and honestly with customers is paramount. Providing regular updates and addressing concerns promptly can involve managing reviews, replying to emails, and being able to reply promptly to questions from customers during the project duration.
Customer Satisfaction:
It is crucial to prioritize customer needs by listening attentively to feedback. With online directories available, roofing companies should allocate time and resources to monitor customer concerns, feedback, and testimonials and reply to them promptly.
Certification and Training:
Ensuring the team is well-trained and up-to-date on industry standards is crucial for establishing credibility. Displaying badges and certifications on websites is one way to convince site visitors to take a serious look at flooring companies that have them.
Integrity:
Holding each team member, from floor installers to managers, accountable for their work is crucial for establishing integrity. Companies should conduct their business honestly and lead by example in the industry.
Warranties and Guarantees:
Offering warranties and guarantees is a surefire way to express confidence in their work. Promptly addressing any issues or defects that may arise within the warranty period is crucial in maintaining the trust they establish with their customers.
Part 2: The Online Elements
These elements are crucial for reinforcing the traditional ways of establishing trust and authority. Since flooring companies generally have a local market, having a professional website showcasing their portfolio and optimized for local searches on relevant search engines is crucial.
Displaying Reviews Prominently:
Reviews should be visible across multiple touchpoints, including the homepage, service pages, and product pages.
Easy Access to Information:
Information should be clear and easily accessible. Customers will search for information about the company, their services, products, and customer reviews.
Helpful Content:
Offer valuable content, such as FAQs, guides, advice through blogs and articles, and product information, to demonstrate expertise and address customer questions.
User-Friendly Design:
Ensure the website is easy to navigate and provides a seamless user experience. To prevent dropped visits, each element needed by site visitors should be reached easily. Moreover, companies should also focus on site speed.
Transparency:
Companies should always be transparent about their policies, practices, and customer information. Highlighting a portfolio is one way to express their transparency. Moreover, as mentioned earlier in the article, replying promptly to customer concerns is another way to establish trust through transparency.
Social Proof:
Utilizing social media to showcase positive reviews and customer interactions brings companies closer to their market.
Building Trust and Authority: The Cornerstone of Flooring Business Success
Building trust and authority through consistent quality, transparency, customer satisfaction, and a strong online presence is essential for flooring companies to thrive in today’s competitive market, which is fraught with challenges. These elements can also foster lasting customer relationships, which will fuel long-term success.
Ready To Take Your Flooring Business to the Next Level?
WebPower USA offers expert online marketing services for flooring companies. We specialize in local SEO, including GMB optimization, content creation, digital P.R. and branding, and digital marketing audits, all essential services flooring companies will need to establish trust and authority online.
To learn more, call (213) 317-7184 to speak to a digital marketing expert.