Self-storage is one of the fastest-growing industries today. The COVID-19 pandemic resulted in a huge spike in growth, which has continued through the subsequent years. In these promising times, self-storage businesses have tremendous opportunities to attract more business through various means.
In previous decades, advertising a storage businesses meant putting up a highly visible sign or getting frequent mentions on radio stations. Nowadays, self-storage businesses must consider leveraging the internet to get more business. With 75% of online storage rentals and 77% of reservations passing through Google My Business listings, optimizing for GMB is one of the most important local SEO strategies for your self-storage businesses.
How Can I Optimize the Google My Business Listing for My Self-Storage Business?
Now that you’ve claimed your GMB listing, it is essential to maintain it thoroughly. Users must see updated, accurate business information to ensure a viable online presence. Apart from that, here are several steps to optimize your GMB listing for your self-storage business:
Complete Your Profile
- The foundation of your online presence is claiming your GMB profile.
- Ensure all information (business name, phone number, website link, business hours, address) is complete and accurate.
Optimize for Local Keywords
- Incorporate industry-relevant keywords and integrate your location into your GMB profile description.
- Be careful how you use your keywords. Stuffing (or overusing) keywords will harm your rankings.
- Ensure that your description is natural and informative.
Utilize Your Question-and-Answer Feature
- Encourage people to ask questions through your GMB profile.
- Monitor and answer these customer questions promptly.
- Demonstrate commitment to customer service by ensuring that your answers are accurate and helpful.
Encourage and Manage Reviews
- Encourage customers to leave reviews.
- Actively monitor and respond to all reviews promptly.
- Show your appreciation for positive feedback.
- Negative reviews may not harm your business if you address customer concerns with sincere answers.
Add High-Quality Photos and Videos
- Upload high-quality images of your facility, storage units, security features, and amenities (Boat storage? Car storage? Power outlets? Climate-controlled storage options? Physical store for storage materials?)
- Incorporate a virtual tour for your business. Professionals can also help ensure that your virtual tours are incorporated into Google Maps.
Enable Messaging Feature
- Enabling GMB’s messaging feature allows you to interact with customers directly.
- Improving your customer service and prompt interactions can help increase your conversion rates.
- Messaging can also facilitate quick inquiries about your services.
Monitor Market Insights
- Your GMB profile has insights that can show customer behavior.
- These data can be helpful when adjusting your marketing strategy. For instance, if customers are looking for climate-controlled units, you may post more images or highlight this feature more prominently.
Post Updates Regularly
- If you have new services, expansion, or storage units, post them immediately.
- Post updates regularly to show Google that your profile is active. These regular posts may attract engagement.
Enlist Professional Help
- Though maintaining your GMB profile may not take up much time, professionals such as WebPower USA can help you ensure it is properly maintained.
- Having professionals manage your GMB profile can help you focus on your core competencies and save time, which can be used to grow your business.
Improve Your Self-Storage Business’s Online Visibility and Growth with WebPower USA
WebPower USA boasts a team with decades of digital marketing expertise, specializing in driving small businesses like yours to new heights. We’ve helped numerous companies establish a solid online presence and drive substantial and sustainable growth. Our digital marketing strategies are designed to give your self-storage business a competitive edge.
Ready to unlock your self-storage business’s full potential? Contact WebPower USA today for a free consultation.