As suggested by the United States Small Business Administration, Small businesses should allocate between 7% and 8% of their revenues to marketing. That means roofing companies can spend $1,500 annually to achieve a yearly target of $200,000. With conversion rates of around 1%, a roofer should make their marketing budget count. For a reasonable expenditure of $40 per roof replacement lead, roofers must look for more efficient and cost-effective ways to generate leads. To ensure their marketing budgets count, we share how roofers can get leads by adopting these five low-cost lead-generation tactics.
Utilize the Power of Your Google Business Profile
A Google My Business listing is a powerful way to generate leads essential to an effective local SEO strategy. Best of all, it is a free service offered by Google for small businesses to appear on local searches, on local SERP (Search Engine Result Pages), and on maps. Here are great ways roofers can utilize this service efficiently:
- Complete and Update All Required Information: Ensure all of the business information on your profile is correct and up to date. Posting recent photos and videos on your profile helps optimize your GMB profile.
- Encourage Your Customers to Post Reviews: The more positive reviews there are, the higher your profile will rank in local searches. Moreover, positive reviews generate trust, as many of your clients consider genuine reviews a factor in determining whether they will sign up with you.
- Be Visible on Map Searches: Use highly localized keywords in your GMB profile and website content. Getting citations and mentions on other websites, especially local directories, are excellent map ranking factors.
Create a Referral System
Establishing good relationships with customers and business partners is an efficient way to generate leads. First of all, it is crucial to provide high-quality service. This is the first step in ensuring your customers create leads for you. Here are other ways to establish a referral system to generate leads that can convert easily:
- Encourage Your Customers to Refer Your Business to Friends and Family: Having a friendly approach and executing your job well provides a positive atmosphere for approaching your customers and asking them to refer your business to others.
- Incentivize Referrals: Offer an additional carrot to fuel your referral system by providing freebies or discounts for every referral your business partners and customers provide.
- Refer Customers to Partners: Generate goodwill and mutually beneficial relationships by referring customers to your partners.
Establish Strategic Partnerships With Other Businesses
Consider partnering with other companies, such as suppliers and other related service providers. Chatting with business owners at trade shows is one way to establish strategic relationships. Offering long-term partnerships with suppliers is another way to create productive rapport with businesses with similar goals to yours. There are several ways this tactic helps generate free high-quality leads:
- Enhanced Visibility: Joint marketing efforts and having your name appear to the clients of your partners are ways to be more visible to probable leads.
- More Referral Opportunities: Your strategic partners can refer customers directly to you.
- Access to New Resources: Your strategic partners may have higher-authority websites that can provide high-quality backlinks to your site. Moreover, you may publish your content on their site, further boosting your online presence.
Generate Reviews and Testimonials on Online Directories
Roofers can boost lead generation by responding to online reviews. According to Yelp, 89% of customers are likely to choose a company that has either good reviews or businesses that reply promptly. The attention paid by your business to its customer base is a profound expression of sincerity and trust that you want to develop with people who need your service.
Leverage Social Media Presence
Having a social media page is critical for roofers. Sites such as Facebook and Instagram provide cost-effective platforms to post content that will sway casual page visitors into calling you:
- Post Results of Your Work: High-quality results effectively convince casual visitors to take a second look at your business.
- Show Content That Generates Trust With Your Local Market: These platforms provide opportunities to post content, such as community service activities, workplace photos, and other media that make your business appeal to your immediate locale.
Conclusion: Cost-Friendly Roofing Leads? It is Possible!
The roofing industry is highly competitive. Roofers must look for efficient, cost-effective lead generation efforts to ensure their marketing budgets count. Though digital and traditional marketing campaigns can be effective, looking into these lead-generation methods will help roofers achieve better profit margins without spending too much. To learn more about making the most of your digital marketing budgets and get more high-quality leads, contact WebPower USA at (213) 317-7184. We can provide you with a free website audit to help you take a positive step toward generating leads quickly.