For roofing companies, having a website isn’t enough. Being listed in online directories is essential for the online presence of roofing companies. Here are several reasons why online directories help both your online presence and business reputation:
Benefits of Being Listed in Online Directories:
- Enhanced Online Visibility and Traffic: A popular directory provides an instant platform to make your business visible to more online traffic. This is essential for roofers looking for local clients. High-authority online directories also offer a good source of referral traffic to your website.
- Builds Brand Awareness: Online directories help create name recognition and awareness for both new roofers and roofing companies that have been operating for decades.
- Credibility and Trust: Customers often rely on directories to find roofers they can trust. Being listed will help build your reputation.
- Reviews: Reviews are critical requirements for your online presence. With almost every potential client looking at reviews, online directories allow you to attract more customers through positive reviews and how you respond to negative ones.
- Helps Local SEO: Directories have filters that allow users to look for local businesses. This feature enables your visibility among potential high-quality leads or people actively looking for businesses in your area. The traffic generated will help your local SEO.
- Allows Engagement With the Local Market: Your local market is looking for answers to questions. Helpful information can convince potential customers to give your business a second look. Aside from social media, your online directories can also function as a platform where you can engage with your customers and prospects directly by answering questions or responding to reviews.
- Provides Links Back to Your Website: Many online directories have high site authorities. Links from relevant and high-quality directories can help Google prioritize your site in search rankings. However, it is crucial to ensure that citations (business name, phone number, and address) are consistent across all your online directory listings to ensure Google ranks your site in local searches.
What Directories Are Best for Roofing Companies
However, no one-size-fits-all set of directories will satisfy all roofers. To determine which directories will garner your roofing company high-quality leads, it is crucial that:
- They are popular in your local area
- Designed for the roofing business
- They are seen as high-authority directories
- Have a review section
These directories should be your top priority:
Google Business Profile
With 5.9 million searches per minute worldwide (SEMRush), the prevalence of Google usage makes having a Google Business Profile listing imperative to roofing businesses. With 46% of searches having local intent, local companies such as roofers are presented with an excellent platform to connect with potential clients.
Houzz
Houzz has an excellent market penetration among highly qualified potential leads. With over 14 million site visits, this site offers excellent visibility for roofers. Houzz also provides an excellent platform for posting high-quality photos and is a venue for community interaction and building business networks.
Though not exactly a directory, having a business page on Facebook allows your customers to post reviews and ratings. According to Oberlo, around 55% of Facebook users reported using this platform to get relevant information about a business.
Yelp
Yelp has a monthly user base of around 100 million and is used regularly by 12% of Users throughout the U.S. Yelp is also one of the most popular platforms for people looking for roofers. Yelp ranks in relevant searches in specific locations with “roofer” as a keyword. That means being first in the list of businesses that appear on Yelp is helpful in your business’s visibility.
Better Business Bureau
Though a B.B.B. listing does not appeal to younger customers, getting listed on B.B.B. is worthwhile for roofers targeting older demographics. Though it doesn’t have the features of Yelp or Houzz, having a B.B.B. listing has an established trust signal by showing that yours is a legitimate business that demonstrates a commitment to ethical practices.
Other Notable Online Directories You Should Consider
These are tens of hundreds of possible directories that roofers might consider. Aside from their low cost per lead generated, these directories have significant traffic volume, generate considerable trust, and work well and have shown success for roofing businesses:
- NextDoor
- Angie’s List
- Porch
- Hometown Roofing Contractors
- Roofing Contractor.Com
- Blue Book
- Chamber of Commerce
- Glassdoor
- Union Roofers
- Fixr
Takeaways: Getting Listed in Directories Helps Maximize Your Online Visibility
With your competitors getting listed in directories, being conscious of the merits of possible directories will help you prevent your competitors from stealing possible leads. Getting listed in top online directories frequented by your local audience is crucial to getting high-quality leads efficiently. To help your roofing business navigate the process and ensure citations are consistent across all platforms, contact WebPower U.S.A. today. We offer a free website and digital marketing audit to help you take the proper steps for your roofing business to thrive online.