Criminal Defense Law Marketing

A potential client has just been involved in a precarious and stressful situation in Los Angeles. They need a criminal defense lawyer in Los Angeles immediately. Chances are, they may not know anyone in the area that they can trust. They basically have two options: Calling a friend and asking for a referral or quickly doing a web search for a criminal attorney, most likely on mobile.

They found your firm on the first page of Google, Great! But does that mean that they will call you? Does that mean that they will hire you as their criminal defense lawyer?

Not necessarily! First, they will need to be sure that your law firm is the right one for their case because there is simply too much at stake to make any wrong moves. So now your prospect will do a their due diligence to make the ultimate decision: whether to call you or not.

In Today’s world it’s not enough for your criminal defense law firm to show up on Google. There is much more to it than that, your digital presence needs to inspire trust by showcasing your authority and expertise in your field. That’s where our program comes in.

Google is the most probable platform your potential clients will refer to when looking for defense attorneys. Ranking on Google is extremely competitive and being on Page 2 on Google searches won’t be enough for you to have meaningful results. At WebPower we know how to rank our clients on page 1 and have them come up several times within the search results.

We run a very aggressive and intensive attorney SEO campaign for you starting on day one.

In the legal business, ranking well on local searches is crucial. The laws in New York are not the same as in Los Angeles. The key to your success is not only to beat your competitors on relevant search queries but also to make the right impression so that it becomes a no-brainer for people with a criminal case to reach out to you and ask for your help over the competition.

Criminal defense attorney marketing is about showing up in front of your potential clients at the right time,when they need you the most. But it’s also about preemptively answering all the questions and objections they may have in mind:

• Is this criminal lawyer experienced enough to handle my case?
• Have they successfully handled similar criminal cases before?
• Will they give my case the time and attention it needs for the best possible outcome? Or will their attorney be too busy because of their success?
• Is this law firm up to date with the latest updates in the criminal law?

We consistently rank our clients on Page 1 on Google searches for very relevant conversion-driven keywords and across different industries, especially on local searches. We don’t just say that to impress you, we believe that is the minimum we can do for our clients. Additionally, after several years in the Digital Marketing industry, we started noticing patterns across several industries that are common to the most successful companies in each industry.

Our team has invested time and effort studying the most successful criminal defense law firms and revers engineered their success across several platforms.

We used that to create a proprietary method that will cut to the chase and pack the results of marketing efforts that usually take years into just a few short months.

If you would like to know more about our CCA System (Criminal Case Acquisition System) and what it can do for you, your firm, and your business goals, book a call with us here

By the time you read this content, we have already studied your industry, your competition, and your market. We already know what the most successful criminal defense attorneys are doing online and have put together a proprietary system that will allow you to do just that achieve the same success but in less time.

While other agencies will look only at the competition, our team goes one step further and will find the unique qualities that make your firm stand out from the competition. We will look for possible advantages and the success stories that make will convince your potential clients that you are the one they should call. We will work with you to ensure that your brand will shine.

Our individualized approach for this is tailored for your specific business. We will help you get your criminal defense practice closer to those who thirst for your services. As a criminal defense lawyer, there are types of cases and local areas you want to target, as well as core strengths you want to capitalize on. For instance, long-tailed keywords are essential for your SEO strategy. Another aspect we take into account is your imagery and content marketing strategy.

For any business, including criminal law practices, branding is critical to cornering your market. Your website could be the only impression your potential clients will have of your firm before deciding on a lawyer. Having a dated website design or something difficult to navigate will create a the wrong impression of your business.

Show your potential clients that you should be their first choice by establishing a solid brand image for yourself online.

We will optimize your website for Google but also for a better user experience. Branding, user experience, and mobile compatibility are as crucial as ranking well on searches.

These are some of the characteristics of an outstanding user-oriented website:

● Attractive and appeals to your potential clients

● Somewhere your potential clients will stay and browse

● Everything your potential clients need is within easy reach

● Easy to navigate

● Works well on mobile devices

● Excellent content structure

● Frequently updated with new content

Once you have an engaging website for your prospects, we will help drive it to Page 1 of relevant Google searches. Criminal Law practice is highly-localized. In Los Angeles, it is very competitive. Understanding the needs of your prospects means knowing the possible search queries they will type in certain situations.

Moreover, an effective local SEO strategy gets more views for your website from potential clients. These views will translate to more clicks and calls compared to lawyers who don’t have a local SEO strategy.

Most SEO practitioners and experts agree on at least seven factors that Google algorithms use to rank your site:

● Having the right keywords

● Having relevant content

● Site structure

● Site loading speed

● Time your users spend on your site

● The quality and quantity of relevant backlinks

● Mobile compatibility

In your client’s shoes, you will see the objective of SEO: to be visible on searches when your they search for a criminal defense lawyer.

For your market, the process of branding includes leveraging technology to be highly visible to your prospects, and Google Ads are highly effective in gaining that visibility. We set up and run Google Ads Campaigns that are highly localized and targeted.

Organic and Paid SEO need to work along side each other to gain traction for your legal marketing campaign quickly.

Did your potential customer visit your website but did not click? They might have been distracted, no worries we will retarget them!

Criminal Law is location-specific, making investing in local SEO and Local Service Ads essential to your legal marketing strategy.

There are several ways to approach local SEO. Over time we have developed techniques that consistently drove our clients to the Local pack on Google. We tackle every single aspect of Local Organic and Paid Ads to ensure success.

Your clients will be searching for a local criminal defense attorney to help. Because they already have a case and they usually need immediate help, many of these prospects proceed to call immediately.

Having regularly updated content is essential to maintaining a strong site authority and relevance. Especially in the legal profession, not only does content satisfy Google’s web crawlers to help drive your site ranking higher, but your content also benefits your potential clients and strengthens your reputation in the eyes of your visitors.

Here is how blogging and content marketing help your law practice:

● In the legal profession, engaging and informative content your users will need is essential in making your website stand out.

● Your prospects will see more value on your site, making them linger.

● Google considers your users’ loiter time to rank your website on relevant searches.

● The quality of your content allows you to provide material for guest posting as well.

Using white-hat link-building strategies is essential to strengthening your site authority. Please don’t fall for fast cheap link-building strategies!

Link-building to and from reputed websites is one of the ways that you tell Google and potential users that you are an expert in Criminal Law and will help create social proof.

Moreover, Google considers links to rank your site, especially if your links lead to relevant and high-authority sites.

Link-building benefits your legal practice in several ways. Here are just a few of them:

● The quantity and quality of relevant backlinks translate to a strong site authority. That is, Google sees your site as trustworthy and will rank your site higher.

● Gaining backlinks to directories and relevant sites can help drive traffic to your site by making your business more visible to your potential clients.

Over the years we developed our own techniques and network for relevant, fast, and reliable link-building.

We provide all of our clients with 24/7 full and real-time access to all KPIs they need to be aware of in a very pleasant and effective way. KPIs include but are not limited to:

● Inbound calls

● Keyword ranking

● Site authority score

● User bounce rate

● and much more!

Your account manager will be available and one phone call away to answer all of your questions quickly and effectively.

We continuously track your performance and adjust our strategies to ensure that your website remains competitive and relevant to your potential clients.